BASE LIVING SELECTS ENTRATA AS ITS CORE PROPERTY MANAGEMENT PLATFORM

BASE LIVING HAS SELECTED ENTRATA AS ITS CORE PROPERTY MANAGEMENT PLATFORM, ESTABLISHING THE TECHNOLOGICAL FOUNDATION FOR ITS GROWING RESIDENTIAL OPERATING PLATFORM. THE DECISION ADVANCES A CONNECTED OPERATING ENVIRONMENT ACROSS LEASING, RESIDENT SERVICES, MAINTENANCE, ACCOUNTING, AND PORTFOLIO REPORTING.

ONE CONNECTED SYSTEM FOR MODERN PROPERTY OPERATIONS

ENTRATA WILL CONNECT THE ESSENTIAL FUNCTIONS OF PROPERTY MANAGEMENT—INCLUDING LEASING, RESIDENT COMMUNICATIONS, PAYMENTS, MAINTENANCE, ACCOUNTING, RENEWALS, AND REPORTING—WITHIN A SINGLE OPERATING ENVIRONMENT. THE PLATFORM WILL GIVE BASE LIVING’S PROPERTY TEAMS AND CENTRALIZED OPERATORS ACCESS TO MORE CONSISTENT INFORMATION, MORE EFFICIENT WORKFLOWS, AND GREATER VISIBILITY INTO PERFORMANCE.

TECHNOLOGY SHOULD REMOVE FRICTION, NOT ADD TO IT

THE DECISION REFLECTS A CENTRAL BELIEF BEHIND THE BASE LIVING MODEL: TECHNOLOGY SHOULD DO MORE THAN DIGITIZE EXISTING PROCESSES. IT SHOULD REMOVE FRICTION, STRENGTHEN ACCOUNTABILITY, AND HELP TEAMS ACT FASTER.

DISCONNECTED SYSTEMS CAN CREATE UNNECESSARY HANDOFFS, DUPLICATE WORK, INCONSISTENT REPORTING, AND GAPS BETWEEN WHAT IS HAPPENING AT A PROPERTY AND WHAT OWNERSHIP CAN SEE. A UNIFIED PLATFORM CREATES A MORE RELIABLE SOURCE OF OPERATIONAL DATA AND MAKES IT EASIER TO IDENTIFY ISSUES BEFORE THEY BECOME LARGER PROBLEMS.

BETTER SYSTEMS CREATE BETTER EXPERIENCES

FOR RESIDENTS, THAT MEANS A MORE SEAMLESS EXPERIENCE FROM THE FIRST INQUIRY THROUGH MOVE-IN, MAINTENANCE, RENEWAL, AND MOVE-OUT. FOR PROPERTY TEAMS, IT MEANS FEWER MANUAL TASKS AND MORE TIME TO FOCUS ON RESIDENTS, PROPERTY CONDITIONS, AND THE DECISIONS THAT REQUIRE HUMAN JUDGMENT. FOR OWNERSHIP, IT MEANS CLEARER INSIGHT INTO LEASING ACTIVITY, COLLECTIONS, EXPENSES, WORK ORDERS, OCCUPANCY, AND FINANCIAL PERFORMANCE.

BUILDING THE FOUNDATION TO SCALE

ENTRATA WILL ALSO SUPPORT BASE LIVING’S BROADER INVESTMENT IN AI, AUTOMATION, CENTRALIZED OPERATIONS, AND EXCEPTION-BASED REPORTING. REPETITIVE WORKFLOWS CAN BE COMPLETED OR ROUTED MORE CONSISTENTLY, WHILE OPERATORS REMAIN ACCOUNTABLE FOR REVIEWING EXCEPTIONS, MAKING DECISIONS, AND FOLLOWING THROUGH.

SELECTING ENTRATA IS NOT SIMPLY A SOFTWARE IMPLEMENTATION. IT IS AN IMPORTANT STEP IN BUILDING THE OPERATIONAL INFRASTRUCTURE BASE LIVING NEEDS TO MANAGE MODERN RESIDENTIAL COMMUNITIES AT SCALE.

OUR GOAL IS STRAIGHTFORWARD: GIVE GREAT PEOPLE BETTER SYSTEMS, CREATE BETTER EXPERIENCES FOR RESIDENTS, AND PRODUCE STRONGER, MORE CONSISTENT OUTCOMES FOR THE PROPERTIES WE MANAGE.