WHY WE BUILT AN IN-HOUSE PROPERTY MANAGEMENT COMPANY

PROPERTY MANAGEMENT IS NOT A SUPPORTING FUNCTION OF REAL ESTATE OWNERSHIP. IT IS WHERE THE BUSINESS PLAN IS EXECUTED EVERY DAY. THAT IS WHY WE CREATED BASE LIVING.

STRATEGY ONLY MATTERS WHEN IT REACHES THE PROPERTY

PRICING DECISIONS, LEAD FOLLOW-UP, RESIDENT COMMUNICATION, MAINTENANCE RESPONSE TIMES, COLLECTIONS, RENEWALS, EXPENSE CONTROLS, PROPERTY CONDITIONS, AND EMPLOYEE PERFORMANCE ALL INFLUENCE THE OUTCOME OF AN INVESTMENT. EVEN THE STRONGEST ACQUISITION STRATEGY CAN UNDERPERFORM WHEN THOSE RESPONSIBILITIES ARE FRAGMENTED OR DISCONNECTED FROM OWNERSHIP.

CLOSING THE DISTANCE BETWEEN OWNERSHIP AND OPERATIONS

BASE LIVING WAS BUILT AS AN IN-HOUSE RESIDENTIAL OPERATING PLATFORM DESIGNED TO CONNECT OWNERSHIP STRATEGY DIRECTLY WITH PROPERTY-LEVEL EXECUTION. INSTEAD OF SEPARATING ASSET MANAGEMENT FROM DAY-TO-DAY OPERATIONS, OUR MODEL CREATES A CONTINUOUS LINE OF ACCOUNTABILITY BETWEEN THE INVESTMENT PLAN, CENTRALIZED OPERATING TEAMS, ON-SITE EMPLOYEES, AND THE RESIDENTS WHO CALL OUR COMMUNITIES HOME.

BRINGING PROPERTY MANAGEMENT IN-HOUSE GIVES US THE ABILITY TO MOVE FASTER AND OPERATE WITH GREATER CLARITY. INFORMATION DOES NOT HAVE TO TRAVEL THROUGH MULTIPLE ORGANIZATIONS BEFORE A DECISION CAN BE MADE. EMERGING ISSUES CAN BE IDENTIFIED EARLIER. PRIORITIES CAN BE COMMUNICATED DIRECTLY. PERFORMANCE CAN BE MEASURED AGAINST THE ACTUAL OBJECTIVES FOR EACH ASSET.

IT ALSO ALLOWS US TO BUILD SYSTEMS AROUND THE NEEDS OF OUR PORTFOLIO RATHER THAN ACCEPTING A STANDARDIZED APPROACH DESIGNED FOR HUNDREDS OF UNRELATED OWNERS.

OUR TECHNOLOGY, REPORTING, MARKETING, STAFFING, MAINTENANCE, ACCOUNTING, AND RESIDENT-SERVICE PRACTICES ARE DESIGNED TO WORK TOGETHER. EACH FUNCTION SUPPORTS A COMMON OPERATING STRATEGY AND A SHARED DEFINITION OF PERFORMANCE.

BETTER SYSTEMS CREATE BETTER EXPERIENCES

FOR RESIDENTS, THAT MEANS A MORE SEAMLESS EXPERIENCE FROM THE FIRST INQUIRY THROUGH MOVE-IN, MAINTENANCE, RENEWAL, AND MOVE-OUT. FOR PROPERTY TEAMS, IT MEANS FEWER MANUAL TASKS AND MORE TIME TO FOCUS ON RESIDENTS, PROPERTY CONDITIONS, AND THE DECISIONS THAT REQUIRE HUMAN JUDGMENT. FOR OWNERSHIP, IT MEANS CLEARER INSIGHT INTO LEASING ACTIVITY, COLLECTIONS, EXPENSES, WORK ORDERS, OCCUPANCY, AND FINANCIAL PERFORMANCE.

BUILDING THE FOUNDATION TO SCALE

ENTRATA WILL ALSO SUPPORT BASE LIVING’S BROADER INVESTMENT IN AI, AUTOMATION, CENTRALIZED OPERATIONS, AND EXCEPTION-BASED REPORTING. REPETITIVE WORKFLOWS CAN BE COMPLETED OR ROUTED MORE CONSISTENTLY, WHILE OPERATORS REMAIN ACCOUNTABLE FOR REVIEWING EXCEPTIONS, MAKING DECISIONS, AND FOLLOWING THROUGH.

SELECTING ENTRATA IS NOT SIMPLY A SOFTWARE IMPLEMENTATION. IT IS AN IMPORTANT STEP IN BUILDING THE OPERATIONAL INFRASTRUCTURE BASE LIVING NEEDS TO MANAGE MODERN RESIDENTIAL COMMUNITIES AT SCALE.

OUR GOAL IS STRAIGHTFORWARD: GIVE GREAT PEOPLE BETTER SYSTEMS, CREATE BETTER EXPERIENCES FOR RESIDENTS, AND PRODUCE STRONGER, MORE CONSISTENT OUTCOMES FOR THE PROPERTIES WE MANAGE.